The Belgian private equity investment fund KeBeK Private Equity has acquired a majority stake in JANZEN. De Metz (Peter Visser and Marlon van der Maat) acted for KeBeK.
JANZEN is a Netherlands-based affordable luxury brand offering home and body products to consumers mainly via a B2B network of 1,000+ specialised retailers (ex: Douglas, PourVous, DA, Etos) and via e-commerce channels and a flagship store in Den Bosch.
JANZEN founder Gertjan Schot and CEO Ivovan Ierland remain on board. At the same time, the collaboration with &C Media is strengthened and a new partnership with Chantal Janzen as key ambassador has been concluded. Chantal Janzen is also becoming shareholder of the company.
KeBeK is an independent Belgian private equity investment firm that invests in solid, medium-sized companies with a demonstrable potential for further value enhancement. KeBeK actively supports the management teams of its portfolio companies with the implementation of a jointly defined corporate strategy.